Winston grew up in South Africa, and moved to China is his twenties. He started his career by uploading Youtube videos of China, and became a full-time vlogger in 2016. His videos primarily focus on introducing Westerners to China and helping them with visiting and living there. Sterzel has also made videos about motorcycle trips through China. With Matthew Tye (C-Milk, Laowhy86) and other friends, he has taken extended journeys and produced documentary series titled Conquering Southern China and Conquering Northern China, for which he and Tye raised money on Kickstarter so that the trip and the episodes could be longer. He operates the YouTube channel ADVChina with Tye and as of January 2015 he was also the head engineer of a custom motorcycle business, Churchill Custom Motorcycles, which he started with Tye and another friend.